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Lanier South West Featured in Technology Reseller Magazine for AI Innovation

We’re really pleased that Lanier South West have been featured in Technology Reseller, talking about how we’ve been using AI voice technology to make life easier for our customers.

Our Managing Director, Calum Smith, started using AI to help with service calls — logging requests automatically, giving guidance, and letting our team focus on the trickier jobs. It’s designed to help our staff, not replace them, and it works 24/7 so customers get faster support.

From in-house solution to industry innovation

Originally developed to support our own service desk, our AI Voice Agent was designed to help process incoming service calls, log requests automatically, and provide customers with instant guidance, all fully integrated with our internal systems.

Rather than replacing staff, the AI solution works alongside our service team, providing 24/7 support when calls cannot be answered and freeing up time for more complex tasks.

The article also highlights how our AI voice agent works seamlessly with systems like Vantage Online, making it easier to:

  • Log service calls automatically

  • Send customers instant confirmation emails

  • Share guides, troubleshooting tips, and helpful documents

  • Handle more calls efficiently without needing extra staff

Taking AI Beyond Print

The project got a lot of attention from others in the industry, and that’s what led Calum to set up a separate business, AI Voice Solutions. The goal is simple: help companies use AI voice technology in a way that actually works for them.

Today, AI Voice Solutions is helping all kinds of businesses. It can handle routine calls automatically, speed up responses to customers, cut down on unnecessary costs, meet 24/7 service needs, and open up new opportunities like outbound calls and order-taking.

As Technology Reseller points out, what started as a small in-house project in “a little company in the South West” has quickly grown into something that works across industries.

Recognised for leading by example

This feature highlights Lanier South West’s long history of innovation, going all the way back to our beginnings in 1968. It also shows our ongoing commitment to using technology in ways that really help our customers.

We’re delighted to see this work recognised by Technology Reseller and look forward to continuing to develop AI-powered solutions that enhance service, productivity, and customer experience.

Find out more

Read the full Technology Reseller article here.
View the feature highlighting our AI Voice innovation here.

How can we help?

If you're looking to streamline your print workflows and optimise your printing processes—while saving money and reducing your carbon footprint in the same breath—Lanier SW’s print and document management services can provide solutions tailored exactly for your business needs. Why not get in touch today and see how we can help?

Posted by Kenny Wong on January 28th 2026

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